BTL (Below The Line) production encompasses a variety of marketing strategies and tactics designed to reach the target audience directly in a creative and personalized way. From product launches to interventions in public spaces, these initiatives are intended to create a memorable impact and an emotional connection with the brand. Professionals in this field combine creativity, innovation, and market knowledge to design unique experiences that capture the audience’s attention and interest. This may include live activations, product sampling, artistic installations, and interactive experiences. BTL production is characterized by its focus on active audience participation, encouraging interaction and direct engagement with the brand. Furthermore, results measurement and data analysis are essential to evaluate the success of these initiatives and adjust strategies accordingly. Ultimately, BTL production is about creating impactful experiences that not only promote the brand but also build strong and lasting relationships with consumers.